Our FLEXiDESK.ONLINE - Blue Sky Thinking

Jeanette Phillips @ The End Of The Road!

CPIC Analysis: Centre for Practical Innovation in Care

The FLEXiDESK.ONLINE Vision Mission Passion 

For The New Hybrid Hubs & Hublets & The Social Care Well-Tech Future Of Hybrid Wellbeing + Care


The End of The Road For Innovation In Social Care?

Our Vision Mission Passion For A New Way Of Hybrid Working + Wellbeing

By - Jeanette Phillips - Founder & CEO FlexicareUK & The Centre for Practical Innovation in Care (CPIC)

And - Kevin M Thomson Founder The WoWW! Business; Author- The Company Culture Cookbook, Emotional Capital, Employee Revolution

“No! You can’t see the Doctor at the Surgery. Sorry. Telephone calls only I’m afraid.”

We’re in a ‘new normal’ where things aren’t normal. For all of us – but especially in the Care Sector – whether in Care Homes or Care at Home ‘not normal’ means a lot worse – emotionally, socially, physically and often financially. But, and for Jeanette it is a BIG BUT as she says “I am at the end of the road with everything we have tried to do in CPIC over the last 10 years to create something new and special in Social Care.” CPIC is Jeanette’s project with Ian Briggs called the ‘Centre for Practical Innovation in Care’. See the ‘End of the road’ picture of Jeanette at the CPIC timeline on the whiteboard of the Gloucester FlexicareUK Hub.

She says “After years of innovation in my own area of social care in Gloucester and Stroud with our concept of physical Hubs and Hublets; a Regional and Local approach to Social Care I had come to a grinding halt. After countless hours of work with Ian Briggs in our quest for innovation with CPIC and despite my (often seen as) outspoken calls for change in the wider health care system, I had (sadly and frustratingly) reached the end of the road with the way we in our industry can innovate.”

A New Hybrid Normal for a New Covid Normal in Social Care Now even more so we desperately need to change our whole approach to Social Care. We are in a Pandemic (will there be a Post-Pandemic or is it her to stay?) where the ‘new normal’ for the millions of us at work becomes hybrid working. But this in itself has led to hybrid ‘ill-being’ - not wellbeing, as the stresses of the Pandemic, and what I call ‘home-alone working’ has taken over our lives. And we all need to look to new levels of Social Care especially where long covid takes hold of ourselves or our loved ones and as we look to cope with the personal, financial, emotional strains of Covid.

Now we have too many people who have to work and/or be cared for at home – or be Carers at home. Too many people as well are awaiting medical attention with operations on the NHS leading to more pain and strain. We all know we are living with an ageing population where looking after parents and grandparents creates more financial strains as well as emotional strains; especially where we are not even able to visit. Or looking after children and other loved ones with special needs and are vulnerable to disease is adding to more strain in a Pandemic.

We are living in a world where we know that visiting people who are vulnerable especially in Care Homes or being cared for at home is dangerous. All this puts massive strains on those we care for and those of us trying to be caring.

Outstanding Care Or Outstanding Care + Wellbeing? The belief at CPIC is we deeply believe (and know after years of research and innovation) that what we need now is to deliver new levels and ways to reach the levels of what the CQC calls ‘Outstanding Care’. Outstanding Care??? Yet few in the Care Homes or Care at Home succeed. We need an ‘Outstanding Care’ service for the whole community even more in these radically changing and challenging times. Changing times emotionally, as well as physically testing times and financially challenging – not including the simple challenge of being able to foster relationships.

What’s missing? We propose that a significant part of the answer lies not in the word ‘care’ which implies a reactive response to a health need - be it a mental, emotional or physical situation but in the word ‘wellbeing’. Wellbeing – the word (and there is now a huge emerging wellbeing industry on a global scale) implies a proactive, mind and body and soul driven strategy. Wellbeing needs a tactical execution based on personal responsibility and daily habit-forming actions that create the best levels of health and happiness possible whatever levels of ‘care’ through age or ill-health are needed.

The 5 Ways To Wellbeing Jeanette says “When all my frustration and challenge around innovating a new ‘care’ strategy came to a head, a long-term relationship with Kevin M Thomson came to fruition. Kevin’s passion and personal experience of ‘ill-being’ – and with his Barrister wife Sally - developed into a need to use communication and connecting to create a new focus, formula and Well-Tech set of tools for what he calls ‘WoWWays Of Work & Wellbeing to create Well-beings’.”

Kevin says “ Both, myself, my wife Sally and my business partner and co-founder Chris Master FPFS, and our team at The WoWW! Business have been working the last 7 years around a set of tools, research (with YouGov) and programmes based around the globally evidenced research ‘The 5 Ways To Wellbeing’. This research was commissioned in 2008 by UK Government Foresight Project with nef the New Economics Foundation. It was called the ‘5 Ways to Wellbeing’ as a way to mirror the 5-A-Day foods to eat.

This summer (is it summer?) we got together to put a new team and partnership together alongside another WoWW! Business partner called Yonderdesk – Hybrid Working Virtual Real Estate. We are calling the team the ‘Flexidesk Online Team’. At our first meeting of hearts and minds with Jeanette and Ian it became clear what was needed as a Care Sector is a radical new approach that puts care + wellbeing + hybrid working together.”

The 100:1 Bet on Wellbeing Not Working If It’s Not Mentioned! As we were analysing the CQC Care Quality Commission new strategy document to inform our thinking - the solutions of adding our sets of knowledge and experience came together.

Strategic Direction – A New Leadership Approach To Wellbeing + Care  – Put simply, we need to add ‘Wellbeing’ strategies and tactics to ‘Care’ strategies and tactics to create a joint approach we call ‘Outstanding Wellbeing + Care’. The key is in the plus + sign.

Strategic Application - A New Leadership Led Way of Working + Wellbeing – From the top is needed a core set of values and beliefs around the need for wellbeing in the new hybrid environment. We need to add ‘Hybrid’ to ways of Working + Wellbeing. By adding hybrid wellbeing to hybrid working we can deliver new ways to allow people to build and grow their own wellbeing. Hybrid Working + Wellbeing will allow employees, their families and loved one to live and breathe in a culture and climate defined under the 5 Ways to Wellbeing.

Wellbeing + Care – Where are we now asks The CQC Care Quality Commission? In the CQC new strategy document we found a big part of the problem and not an answer. The document is called - ‘The world of health and social care is changing . So are we. We want to hear what you think of our new strategy’. In this paper calling for feedback it has the word ‘CARE’ used 100 TIMES It has the word ‘WELLBEING’ used ONCE!

After years of focusing on ‘care’ Jeanettes says “I knew then what was needed – action by Leaders - a new Culture and Climate of ‘Wellbeing + Care’. We need to put the two together (hence the + sign) to create a world of proactive wellbeing backed by reactive care when it is need.”

Care Act 2014 – Therin Lies the Answer – Ironically, as stated in the 2014 Care Act the core principle of ‘wellbeing’ is defined as a ‘duty’ of local authorities. And ‘care’ is a subset of that duty. – see below. Yet the word ‘wellbeing’ is the 100:1 shot chance of success if it is hardly mentioned.

Caring To Change Jeanetter says “Being in the midst of care and volunteering in this Pandemic (in my original role as a nurse) has changed me - and us all – and I hope made us truly open to change – no longer protecting ‘the way we’ve always done things around here’.

What I’m proud to say we have done at FlexicareUK around Gloucester & Stroud is to create the concept of Regional & Local solutions we call our ‘Hubs & Hublets’. Our Hubs and Hublets provide Care at Home through our 200 staff through a core focus on delivering local service to local people. However, I now see as this being mainly in the real world - except for our admin and training on-line. We cannot continue to operate like this – whether care at home or in care homes when the Pandemic is taking its toll on people’s ability to meet.”

Social Care Technology  We believe that we (desperately) need the amazing power of what we term as ‘social wellbeing technology’ to be added not just to the CQC strategy but to all wellbeing strategies such as EAP Employee Assistance Programmes. This Social Care WellTech needs to be created using the means of hybrid working and wellbeing added to real world care solutions.

Only by ‘going local’ and giving people their own personal responsibility for proactive wellbeing @ work @home @play will we all as a community be able to keep up with ever increasing and Pandemic needs for reactive care in the community, as well as in care homes, and our own approach to social and palliative care in the home.

The 5 Stars of Outstanding Care -  By ‘going local’ we don’t just mean the Carers or those they Care for such as the Flexicare Hubs and Hublets. We believe a wider solution for the whole community needs to be created. We call it, and the people in it ‘The 5 Stars of Outstanding Care’. These are the real ‘C Suite’ of any organisation – Your Colleagues – Your Customers – Your Clients – Your Community as well as those you Care for.

The Pandemic and our ageing population and local communities needs new Wellbeing Strategies and Leadership that go beyond Health Care Strategies. Every age group as well as their dependents need to put Wellbeing first – social health and care needs must of course come when and where they are needed yet by a population geared to delivering its own wellbeing FIRST!

The 5 Ways To Wellbeing The irony is that we have had the wellbeing solution from our own UK Government with the Office for Science & Technology Foresight Project with nef the New Economics Foundation research since 2008 – ‘The 5 Ways To Wellbeing’. nef-link

The problem is that this globally evidenced research and simple set of recommendation has itself been a ‘passive’ solution (nef 2012 report) driven mainly in the NHS and charities like MIND without the backing of any disruptive force (defn: disruptive - form of technology that causes radical change in an existing industry or market by means of innovation). This is what our Leaders Care Compass and the FLEXiDESK.ONLINE wellbeing strategy and Well-Tech solutions are geared to deliver around our WoWWellbeing Planner, Portal, Platform, Programmes and Hybrid Places with Yonderdesk.

The Triple H Strategy for Wellbeing + Care Jeanettes says “So now the outlet for my pent-up frustration and personal drive for the future is with our newly created ‘Flexidesk Online Partnership. We’re looking to develop a new Wellbeing + Leadership Care Strategy for everyone, everywhere, anytime - The Triple H Strategy of Hybrid Hubs + Hublets – with the Leaders Compass as our guide to the future of all of our own Wellbeing and Care.

I hope you can join me and our band of disruptors in building a new Leadership model of Wellbeing and Care for the future @work @home @play.”

Jeanette & Kevin


Care Act 2014 – Wellbeing = A Core Principle + Duty of Care

Promoting individual well-being

(1)The general duty of a local authority, in exercising a function under this Part in the case of an individual, is to promote that individual’s well-being.

(2)“Well-being”, in relation to an individual, means that individual’s well-being so far as relating to any of the following—

(a)personal dignity (including treatment of the individual with respect);

(b)physical and mental health and emotional well-being;

(c)protection from abuse and neglect;

(d)control by the individual over day-to-day life (including over care and support, or support, provided to the individual and the way in which it is provided);

(e)participation in work, education, training or recreation;

(f)social and economic well-being;

(g)domestic, family and personal relationships;

(h)suitability of living accommodation;

(i)the individual’s contribution to society